Which fast food joint holds a monopoly promotional campaign every year?
McDonald’s. Introduced in 1987, the promotional campaign is run in countries like the US, Poland, Australia, France, Germany, and others. The McDonald’s Monopoly game is a sales promotion run by fast food restaurant chain McDonald’s, with a theme based on the Hasbro board game Monopoly. The game first ran in the U.S. in 1987 and has since been used worldwide.
The promotion mimics the game Monopoly. The game is also advertised with tokens appearing in Sunday newspapers. Originally, customers received a set of two tokens with every purchase, but now tokens come only with certain menu items. Tokens correspond to a property space on the Monopoly board (with the exception of the Golden Avenue/Arches Avenue “properties”, which were added in the 2008 edition; and Electric Company/Water Works utilities added in 2014). When combined into color-matched properties, the tokens may be redeemed for money. Historically, the grand prize ($1 million, annuity only) has been the combination of the two most costly properties, Park Place and Boardwalk, but in the 2006–2007 games the top prize ($5 million, with the traditional $1 million prize for Boardwalk/Park Place) was awarded for collecting the four railroads.
There are also “instant win” tokens the recipient can redeem for McDonald’s food (typically small menu items, such as a free small McFlurry or medium fries) but never for any food item that has game pieces, money, or other prizes. The 2001 edition was titled “Pick Your Prize!”, in which winners could choose which of three ways they wanted their prize awarded to them (i.e. they could choose if they wanted their $1 million in gold, diamonds, or $50,000 per year for 20 years).
In 2016, the game changed where all available prizes were cash, including the $1 million for Park Place and Boardwalk, and was titled “Money Monopoly”.
Additionally, in the 2005 edition, certain foods always came with one coupon which could be used at either Best Buy, Toys R Us, or Foot Locker (including online stores). The value of each coupon was random, with Toys R Us coupons ranging from $1 to $5; up to $5 in coupons could be used in a single transaction. In 2008, these coupons were redeemed for up to 25% off any Foot Locker item(s). Since 2009, the promotion has not featured any coupons.